Character

MIO is NBRP’s first original character, personally conceived and designed by the founder of NBRP. Originating from New York City, MIO has a distinct identity shaped by its own visual character and personality.MIO is a chubby silver-gray cat with distinctive blue almond-shaped eyes and a signature tuft of silver fur on its forehead. Its soft, rounded form and distinctive facial features give MIO an immediately recognizable visual identity, while its cool-toned appearance creates a striking contrast with its playful and unconventional personality.The character reflects the founder’s own personality, dreams and ambitions, expressed through an exceptionally strong duality — intensely cool and distant on one side, yet playful, witty and full of character on the other.

Personality & Traits

• Ambitious — Driven by dreams and ambition.
• Proud — Carries a strong sense of pride and dignity.
• Arrogant — Bold, self-assured and unapologetically proud.
• Unconventional — Never plays by conventional rules.
• Defiant — Refuses to be easily defined or controlled by others.
• Independent-Minded — Follows its own judgment and standards.
• Disdainful of Conformity — Holds little regard for blind conformity and ordinary conventions.
• Playful & Witty — Humorous, playful and unexpectedly mischievous.
• Extreme Duality — Its contrasting sides are both intensely expressed, leaving almost no middle ground.

MIO’s Motto

“Don’t tell me the rules. I decide how the game is played.”

Design Philosophy

Metal & Water

MIO’s design is guided by the founder’s affinity for the Metal and Water elements. This philosophy influences MIO’s color direction, visual language, atmosphere and overall identity.

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